I always hate when nobody replies to one of my topics, so...
Overall the site looks pretty darn good.
Here's what I personally would change or add though...
First, you might want to add some sort of a cut away drawing showing how a propane smoker works. That can help sell some people, esp if they're analytical like me. :)
Make your pics a bit bigger also. Me, I'm old school and love to read. Most younger folks nowadays have a shorter attention span though, and you need decent sized, good quality pics or videos to catch their attention before they're willing to invest much time in reading. Some of your pics aren't even coming thru for me. That may be my security software though. Anything that data mines gets blocked on my PC
You mentioned on one of the pages that folks get a discount if ordering through you (IIRC), but i didn't see a storefront page. *IF* you have one and I didn't just misread you having a discount code for other sites, make it easier to find and make sure the storefront is HTTPS secure formatted. Nothing's a guarantee anymore, but if your site ever got hacked by some bad guy, you want to show you did your due diligence to keep data safe.
More recipes. This is what keeps people coming back to Traeger's website. They have a TON of recipes that you can cook. People come for the food and end up browsing grills and accessories. It's a great marketing angle that Traeger does better than most any other grill company. The one rib rub recipe you do have sounds great though.
Your pellets vs propane page is honestly kind of poorly written. You make it sound like pellet grills are glorified electric hot plates to be honest. If I didn't own one, I'd be confused on how a pellet grill works at all. That MIGHT lead me to go research your competition that uses wood pellets. You don't make it clear if you're just cooking with gas, or using gas to burn wood or charcoal either. Hence my first suggestion about that cut away diagram. As far as the lack of smoke flavor and smoke ring goes, I've got a few pics here on the site that can argue that point for pellet grills.
At the same time, I'll readily concede the point that the cheaper ones do a poor job of smoking, and an offset stick burner is gonna smoke a little better than my Rec Tec. I guess that's my roundabout way of saying making the wording a bit less biased could help your case also.
And that leads me to my last point... I have ZERO clue here on how accurate your reviews are since I'm not familiar with propane smokers, BUT make sure to keep them as fair and accurate as possible. The internet is full of sites and reviewers that are just shills for a particular product or product line. Give folks unbiased reviews with the strengths and weaknesses of anything you review, and you'll gain trust fast.
Beyond that, as said, it's a good looking site. The personal anecdotes give the site a nice homey. personal touch too. That'll help readers connect with you. Make sure to keep that aspect without beating it to death. :)
